B2B marketing that connects to revenue. I architect the strategy, wire the stack, and run the campaigns — from first intent signal to closed deal.
ABM sounds simple. In practice, most B2B teams are burning budget on accounts not in-market and handing Sales lists they can't action.
Click each area to expand. Not a skills list — what I actually build and operate day-to-day.
I design and run full ABM programs targeting Fortune 500 accounts — ICP definitions, account tiering, buying committee mapping, and campaign strategy aligned to where each account sits in the buying journey (not the funnel).
I use 6sense's intent engine and Bombora intent data to surface in-market accounts, then build TOFU/MOFU/BOFU workflows in 6sense's Intelligent Workflows canvas to auto-trigger the right touchpoint at the right stage. Analyzed 211 Bombora intent topics to select 12 high-signal keywords per service line.
I own the operations layer — lead scoring model design, MQL qualification logic, Salesforce lead source taxonomy, and Pardot/MCAE nurture sequences with UTM capture at every touchpoint.
I handle data hygiene, deduplication, and CRM field mapping so what Marketing captures lands correctly in Sales' workflow. Prior HubSpot experience alongside Pardot gives me cross-platform depth most Marketing Ops specialists lack.
Paid campaigns with intent-first targeting logic — not just keywords and job titles. For 6sense native and display ads, I build audiences from buying stage signals and retarget account-level visitors with messaging matched to their research cycle. For Google Ads, keyword strategy, ad copy testing, and enhanced conversion tracking through GTM.
Built full creative suites across four B2B service lines: IT Service Desk, AV/Unified Communications, ServiceNow, and AI Automation.
I build the infrastructure to capture attribution correctly: GTM container architecture, GA4 event schema design, Enhanced Conversions setup, GCLID capture through form embeds and iframe workarounds, and Salesforce campaign attribution tied to first/last/multi-touch models.
I also manage Google Search Console for SEO performance, sitemap health, indexing troubleshooting, and Core Web Vitals monitoring.
I evaluate, integrate, and govern MarTech stacks end-to-end. I understand how 6sense feeds Salesforce, how Pardot syncs with CRM, how ZoomInfo enriches records, and how to design data flows without attribution leakage between systems.
Privacy compliance too: Cookiebot for GDPR/CCPA consent management, ZoomInfo data handling frameworks, and first-party data strategy. I've navigated compliance reviews with legal and executive stakeholders.
I work at an AI-first company and operate with AI deeply embedded across the marketing stack. Claude-certified by Anthropic, I apply Claude throughout the workflow — campaign ideation, copy generation, data analysis, automation scripting, and building AI-powered internal tools.
This includes Google Apps Script + Jira automation bots, AI-assisted report generation, and using Claude Code for custom marketing tooling. I understand both the capability ceiling and practical limitations of current AI tools in a B2B marketing context.
Not just ops — I execute the creative layer too. Landing pages in Webflow and Lovable, branded PDF assets with full design systems, LinkedIn and 6sense display ad creative, and brand campaign strategy for event marketing including Google Cloud Next.
Full-stack ability — strategy through ops through creative execution — means I move fast without a large supporting team. That's exactly what fractional engagements require.
Everything I've actually operated — not just listed on a resume.
Real engagements. Real context. Real results.
Built and launched the full ABM program from scratch for an AI-first managed IT services company. Configured 6sense audience segments targeting the Forbes Fortune 500 list, built TOFU/MOFU/BOFU buying stage branching in 6sense's Intelligent Workflows canvas, and analyzed 211 Bombora intent topics to select 12 high-signal keywords per service line across Service Desk, AV, ServiceNow, and AI Automation.
Built and managed Google Ads search campaigns targeting enterprise IT buyers across four service lines. Designed full 6sense display and LinkedIn Ads creative suites with messaging matched to buying stage — TOFU awareness through BOFU decision-ready. Implemented enhanced conversions via GTM, GCLID capture through Pardot iframe embeds, and attribution tagging for every click to pipeline.
Designed and deployed multi-stage email drip campaigns in Pardot/MCAE targeting cold, warm, and re-engagement audiences. Built A/B test frameworks for subject lines, CTAs, and send times. Integrated UTM tracking and Salesforce campaign attribution to tie email engagement directly to pipeline. Optimized sequences based on open rates, click-through rates, and MQL conversion data.
Rebuilt the lead scoring model from the ground up — combining demographic fit scores (title, company size, industry) with behavioral engagement scores (email clicks, page visits, form fills). Tightened MQL threshold criteria to improve SQL conversion rate and reduce wasted Sales capacity. Built Salesforce lead routing rules and handoff workflows to align with Sales rep capacity and territory mapping.
Led the full company-wide email signature standardisation for Astreya — built a self-service signature generator hosted on Google Sites, fixed cross-client rendering issues across Gmail, Outlook, and Apple Mail, and produced installation documentation and ELT sign-off materials. Ensured brand consistency across hundreds of employees with zero engineering dependency.
Designed and implemented full attribution infrastructure: Google Ads enhanced conversions, GCLID capture through Pardot iframe form embeds (complex cross-domain tracking), GTM container architecture for conversion events, and Salesforce lead source taxonomy redesign supporting multi-touch attribution for enterprise pipeline reporting.
Managed full SEO and Google Search Console setup for Pyxtech.com — sitemap submission, crawl error resolution, favicon indexing troubleshooting, Core Web Vitals monitoring, and keyword performance tracking. Built on Lovable and maintained as a live production site with ongoing GSC reporting and organic search optimisation.
Full marketing ownership of Astreya's presence at Google Cloud Next '26 (April 22–24). Built the event landing page in Lovable, managed compliance review for Cookiebot, 6sense integration, and ZoomInfo data handling, and coordinated a pre-event ABM campaign to warm target accounts before the show floor.
Built a custom Google Chat bot integrated with Jira via Apps Script — slash commands and automated deadline reminders replacing manual project tracking. An always-on ops layer monitoring campaign timelines and surfacing blockers automatically, eliminating coordination overhead between Marketing and Engineering.
Platform certifications and formal training backing the hands-on experience.
From people I've worked with directly — paste your LinkedIn recommendations below.
ABM isn't a campaign type — it's an operating model. Here's mine.
Not a consultant who writes a strategy deck and disappears. A hands-on operator who ships.
Tell me what you're trying to build. I'll tell you if I'm the right person for it.